Our tags are made from high quality, mirror polished stainless steel (1.8mm thickness) which is very lightweight but durable, and are custom laser annealed with your pet’s name and information, for a nice dark, smooth finish. Unlike aluminium, our stainless steel tags won’t fade and are more resistant to everyday wear and tear, making them longer-lasting.

Tags come attached to a small black split ring and either a high quality, heavy duty ‘Messi Pups’ branded split ring, or a 360 swivel lobster clasp. This ensures your tag will face the right way (and not sideways!) and will be totally secure for your rambunctious pup!

Choose from our 3 fonts for your pet’s name on the front: Messi, Classy or Sassy and add an optional fun icon! (If you don’t want to include your pet’s name for safety reasons, feel free to replace this text with ‘I’m Chipped’ or something similar!) For the back, up to 4 lines of text* can be added (5 lines for the large bone) and we use a standard font for this which is bold and easy to read.

UK law states that each dog tag should contain the owners name, house number/name and post code. Telephone number is optional but recommended.

We recommend gently removing any dirt using a soft rag dipped in warm water with a mild dishwashing liquid. Use a microfiber cloth to make it shine!